How do you prepare for these encounters?

Because assimilation and challenges to Jewish identity on campus continue to rise, Be-True is promoting critical thinking, pride, and knowledge to strengthen the identity of Jewish students of all backgrounds. The annual Be-True conference is a major component in this endeavor.

Jews for Judaism denounced as offensive the March 28 statement by the World Evangelical Alliance (WEA) that defends the targeting of Jews for conversion to Christianity and reaffirms that Jews need Jesus for salvation.

Since July 2007, our dedicated staff has been vigorously promoting our innovative program which has already been presented to more than 2,000 students at 34 different venues, including Jewish Culture Clubs, Hillel Student Boards, and college events at USC, SMC, UCLA and Cal State Long Beach.

Unlike the “in your face” missionaries on street corners, this new behind-the-scenes, peer to-peer approach is subtle and covert.